Are you aware of how customer willingness to pay and customer value can be incredibly useful in determining the perfect price for your product or service? If not, let us guide you through the process!

This course focuses on the essential connection between customer value perception and pricing strategy. Through ten thought-provoking questions, we will delve into how to accurately measure and leverage customer value to optimize your pricing decisions. By taking this course, you will gain understanding of the concept of customer value and its influence on pricing.

The aim of this FREE mini course is to give you pricing confidence and inspiration to further develop your pricing strategies. 

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