WHY PRICING
EXPERTISE MATTERS?

Our team of experts provides comprehensive expertise in different areas of pricing. We have extensive experience in pricing strategy, pricing analytics, and pricing optimization. Our team is on top of the latest pricing trends and technologies, and can help you unlock the power of pricing to maximize your profits.

1. Cost estimations

2. Competitive analysis

3. Discounts and offers

4. Budgeting

5. Value propositions

6. Subscription models

7. Negotiation

8. Pricing transparency

9. Price optimization

10. Pricing trends

Our pricing glossary is designed to help you understand the different types of pricing. Pricing is a complex and dynamic aspect of running a business, but understanding the most common pricing terms can help you make better pricing decisions. Use these pricing terms as a starting point, but always consider your unique factors, such as customer behavior, industry trends, and competition, before setting your prices. Remember that pricing is not just about making revenue, but also about creating value for  customers and building a profitable and sustainable business.

1. Acceptance Pricing: Setting prices based on customer acceptance.
2. All-Inclusive Pricing: Offering a single price covering all costs.
3. Anchor Pricing: Using a reference price to influence perception.
4. Anchor Pricing: Setting a high initial price for negotiation.
5. Average Cost Pricing: Pricing based on production costs.
6. Bid Pricing: Offering a price in response to a request.
7. Block Pricing: Charging a fixed price for a set quantity.
8. Brand Pricing: Setting prices based on brand value.
9. Break-Even Pricing: Pricing to cover costs without profit.
10. Bundle Pricing: Offering multiple products at a discounted rate.
11. Captive Pricing: Setting low prices for complementary products.
12. Cash Discount: Reducing prices for early payment.
13. Competitive Pricing: Pricing in line with rivals' rates.
14. Consumer Pricing: Focusing on end-user pricing strategies.
15. Cost-Plus Pricing: Adding a markup to production costs.
16. Cost-Based Pricing: Determining prices using production costs.
17. Cross Elasticity: Measuring price effects on demand.
18. Custom Pricing: Tailoring prices to individual customers.
19. Demand Curve: Graph showing price-demand relationship.
20. Demand Curve: Measuring production sensitivity to price changes.
21. Discriminatory Pricing: Setting different prices for customers.
22. Dynamic Discounting: Real-time discounts based on payment timing.
23. Dynamic Pricing: Adjusting prices in real-time based on demand.
24. Elasticity of Demand: Measuring price sensitivity.
25. Elasticity of Supply: Measuring production sensitivity to price changes.
26. Fair Pricing: Setting reasonable prices for customers.
27. Fixed Pricing: Keeping prices constant over time.
28. Flexible Pricing: Adapting prices to market changes.
29. Floor Pricing: Minimum acceptable price level.
30. Freemium Pricing: Offering a free basic version and paid upgrades.
31. Geographical Pricing: Varying prices by location.
32. High-Low Pricing: Offering high and low prices alternately.
33. Impulse Pricing: Setting prices to encourage impulsive purchases.
34. Incremental Cost: Additional cost for producing one unit.
35. Indirect Costs: Overhead expenses affecting pricing.
36. Inelastic Demand: Demand minimally affected by price changes.
37. International Pricing: Setting prices for global markets.
38. Keystone Pricing: Doubling the cost price to set the selling price.
39. Landing Cost: Total cost of importing products.
40. Leader Pricing: Setting low prices to attract customers.
41. List Price: Manufacturer's suggested retail price (MSRP).
42. Loss Leader: Selling products at a loss to attract customers.
43. Loyalty Pricing: Discounting for loyal or repeat customers.
44. Marginal Cost: Cost of producing one additional unit.
45. Market Pricing: Setting prices based on market conditions.
46. Markup Pricing: Adding a fixed percentage to the cost.
47. Mandatory Pricing: Fixed prices imposed by regulatory agencies.
48. Maximum Price: Upper limit set for a product's price.
49. Minimum Price: Lower limit set for a product's price.
50. Monopoly Pricing: Setting prices in the absence of competition.
51. MSRP (Manufacturer's Suggested Retail Price): Suggested price by the manufacturer.
52. Name Your Price: Allowing customers to set their prices.
53. Non-Price Competition: Competing through factors other than price.
54. Odd Pricing: Setting prices just below a whole number.
55. Odd-Even Pricing: Alternating odd and even price endings.
56. Optional Pricing: Charging extra for optional features.
57. Overhead Costs: Indirect expenses impacting pricing.
58. Penetration Pricing: Setting low prices to gain market share.
59. Perceived Value: How customers view a product's worth.
60. Perishable Pricing: Pricing for products with limited shelf life.
61. Premium Pricing: Setting higher prices for perceived quality.
62. Price Bundling: Offering products as a single package.
63. Price Ceiling: Maximum allowable price set by authorities.
64. Price Discrimination: Charging different prices to different customers.
65. Price Elasticity: Measuring sensitivity of demand to price.
66. Price Fixing: Illegally conspiring to set prices.
67. Price Floor: Minimum allowable price set by authorities.
68. Price Index: Measuring price changes over time.
69. Price Leader: Dominant firm influencing industry pricing.
70. Price Level: The general range of prices in a market.
71. Price Maintenance: Enforcing a specific resale price.
72. Price Skimming: Setting high initial prices and lowering them.
73. Price War: Intense competition involving price reductions.
74. Pricing Strategy: Plan for setting and adjusting prices.
75. Psychological Pricing: Using psychology to set prices.
76. Quantity Discount: Reducing prices for larger quantities.
77. Reservation Price: The maximum a customer will pay.
78. Revenue Management: Maximizing revenue through pricing.
79. Seasonal Pricing: Varying prices by season.
80. Sensitivity Analysis: Studying price changes' impact.
81. Skimming Pricing: Setting high prices for premium products.
82. Standard Pricing: Fixed prices for standard products.
83. Suggested Retail Price: Recommended price for reselling.
84. Supply and Demand: Factors affecting price equilibrium.
85. Surcharge: Extra fee added to the base price.
86. Time-Based Pricing: Varying prices by time of day or season.
87. Total Cost: Sum of fixed and variable costs.
88. Unbundling: Separating bundled products to price individually.
89. Uniform Pricing: Offering the same price to all customers.
90. Value-Based Pricing: Setting prices based on perceived value.
91. Variable Costs: Expenses dependent on production volume.
92. Vertical Price Fixing: Setting prices in a supply chain.
93. Volume Discount: Reduced prices for higher purchase volumes.
94. Wholesale Price: Price for selling products in bulk.
95. Yield Management: Maximizing revenue in services.

Read more on the topic: Understanding pricing terms | Academy 4 Pricing