The Pricing Insight Weekly

Our weekly pricing newsletter delivers actionable insights to improve your pricing. Stay ahead with expert analysis, pricing trends, and practical pricing tips to maximize profitability and grow your pricing competence to make data-driven pricing decisions. Ready to take more decisive actions on pricing? Subscribe now!

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Rethinking discounts – hold on to your margins!

This week, it’s time to think critically about the influence of discounting on your profits and consider more effective strategies for incentivizing your customers. The hidden price of discounting Discounting is often the easiest way to make more sales, but have you considered the long-term ...

by Marika Päiväniemi — Mar 23, 2025 discounting pricing value creation

Are pricing mistakes costing you more than you realize?

The hidden costs of wrong pricing strategies Have you considered how much your pricing impacts your business? The wrong price can do more damage than you think. Does your pricing cover costs while generating a sustainable profit? How do your customers perceive your pricing: Fair, expensive, o...

by Marika Päiväniemi — Mar 16, 2025 pricing pricing skills pricing strategies

What to do when your competitor lowers prices

Are you tempted to follow your competitors pricing? Dropping prices to match a competitor might seem like the easy solution, but it’s not always the smartest choice. Reacting too quickly can lead to a race to the bottom, cutting into your profit margins without guaranteeing more sales. Instead, ...

by Marika Päiväniemi — Feb 23, 2025 brand positioning competitor analysis market sensitivity pricing strategy profit margins

It's all about the strategy!

Ever wondered how I, as a pricing expert, price my own products? I recently had the idea to make a YouTube video about my own process of pricing digital products. Why? Because, honestly, pricing is one of the most challenging (and rewarding!) parts of launching something new, even for someone l...

by Marika Päiväniemi — Feb 16, 2025 customer willingness to pay digital product pricing market research pricing strategy product launch tips

Is your price sending the right message?

Rethink your pricing. Rethink your positioning This weekend, I have been reading April Dunford’s book Obviously Awesome - How to Nail Product Positioning so Customers Get it, Buy it, Love it. While the book primarily focuses on product positioning, it also touches on pricing. Pricing should alig...

by Marika Päiväniemi — Feb 09, 2025 customer value pricing perception product positioning value-based pricing

Simplify B2B pricing, maximize profitability

How can you simplify pricing for multiple customer groups without losing profitability? Handling pricing for multiple customer groups or distribution channels can be challenging. Complex pricing structures with layered rebates and discounts often reduce visibility and hurt profitability. The sol...

by Marika Päiväniemi — Jan 26, 2025 maximizing profitability through pricing product bundling for increased sales simplified pricing strategies tiered discount pricing model

Are you sure it’s not the price?

Are you sure people aren’t buying your products or services because of the price? Pricing can feel like random guesswork, but it shouldn't be. Customers might not be willing to pay your price, but in many cases, the problem isn’t the amount, it’s the way your pricing is presented, positioned, or...

by Marika Päiväniemi — Jan 19, 2025 effective pricing strategies for small businesses how to communicate product value through pricing practical pricing tips for entrepreneurs

How much will your customers pay?

My favorite pricing concept When it comes to pricing, one of my favorite concepts to explore is customer willingness to pay (WTP). It’s such an insightful approach because it allows us to truly step into the minds of our customers and understand what they value most. Think about it, how often do...

by Marika Päiväniemi — Jan 12, 2025 how to measure customer willingness to pay pricing psychology value-based pricing willingness to pay

Make a pricing promise for 2025

When was the last time you evaluated your pricing? Many businesses set their prices and forget about them without realizing just how much has changed in the market since then. Staying static in a dynamic world isn’t just risky, it can mean missed opportunities for growth, profit, and customer al...

by Marika Päiväniemi — Jan 06, 2025 dynamic pricing for market changes how to update your pricing model improve profitability with regular pricing reviews pricing strategy review 2025 value-based pricing strategy for business growth

Have you experienced sellers regret?

Do you know the feeling when you hear that you have just won a large deal with the lowest price? You should be celebrating, but instead, you are feeling unsure about your price, and all the negative scenarios fill your mind instead of enjoying the success of a closed deal.Seller's regret is more...

by Marika Päiväniemi — Dec 15, 2024 b2b bid price image sales tender

Did Black Friday discounting impact YOUR willingness to pay?

I can't believe it is only 2 weeks until the Christmas holiday starts! If you’re like me, this time of year brings the sudden realization that it’s time to start Christmas gift shopping. As much as I love giving presents, I’ve noticed it feels harder to justify paying full price after all thos...

by Marika Päiväniemi — Dec 08, 2024 bundling campign pricing discounting price image sales

Does price perception matter more than the price itself?

Prices are important, but what consumers believe about your pricing, "your price image," has a more significant impact on their purchasing decision. This price perception impacts how customers evaluate your products or services' fairness, value, and affordability over the objective cost. Success...

by Marika Päiväniemi — Dec 01, 2024 discounting price image price perception transparency

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