The Pricing Insight Weekly
Our weekly newsletter delivers actionable insights to improve your pricing. Stay ahead with expert analysis, pricing trends, and practical pricing tips to maximize profitability and grow your pricing competence to make data-driven pricing decisions. Ready to take more decisive actions on pricing? Subscribe now!
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Have you experienced sellers regret?
Do you know the feeling when you hear that you have just won a large deal with the lowest price? You should be celebrating, but instead, you are feeling unsure about your price, and all the negative scenarios fill your mind instead of enjoying the success of a closed deal.Seller's regret is more...
by Marika Päiväniemi —
Dec 15, 2024
b2b
bid
price image
sales
tender
Did Black Friday discounting impact YOUR willingness to pay?
I can't believe it is only 2 weeks until the Christmas holiday starts!  If you’re like me, this time of year brings the sudden realization that it’s time to start Christmas gift shopping.  As much as I love giving presents, I’ve noticed it feels harder to justify paying full price after all thos...
by Marika Päiväniemi —
Dec 08, 2024
bundling
campign pricing
discounting
price image
sales
Does price perception matter more than the price itself?
Prices are important, but what consumers believe about your pricing, "your price image," has a more significant impact on their purchasing decision. This price perception impacts how customers evaluate your products or services' fairness, value, and affordability over the objective cost. Success...
by Marika Päiväniemi —
Dec 01, 2024
discounting
price image
price perception
transparency
Why should you avoid excessive discounting?
Offering discounts is tempting for small business owners and e-commerce entrepreneurs. After all, discounts often lead to an immediate growth in sales and higher volumes during campaigns. But is this short-term gain actually worth the long-term risks? For businesses relying too heavily on discou...
by Marika Päiväniemi —
Nov 24, 2024
campaign pricing
discounting
profitability
Should you raise prices? How to do it without losing customers?
The primary challenge is fear—fear of losing customers, fear of backlash, fear of reduced sales. Why maintaining profitability should be a top priority for your business? Why making price adjustments and then just staying silent can often lead to more significant issues? Those are the questions ...
by Marika Päiväniemi —
Nov 17, 2024
justification
price increase
profitability
Impacts of Singles Day, Cyber Week and Black Friday to pricing
Hey, there and welcome to this weeks pricing insights! Despite the grey November without any snow here in Finland Christmas is approaching fast and shops are starting to fill with Christmas items.  This week, we’re focusing on how should you take into account Singles Day, Cyber Week, and Black We...
by Marika Päiväniemi —
Nov 10, 2024
dicounting
promotions
How to leverage pricing trends in 2025
Hey there! Welcome to this week's edition of our pricing newsletter, where we'll dive into pricing trends and expert analysis. Let's focus today on bundling. It's now November, and we got some snow here in Finland! It starts to feel like winter, and the end of the year is approaching fast as it g...
by Marika Päiväniemi —
Nov 02, 2024
bundling
pricing trends 2025