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Tags: brand positioning
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What to do when your competitor lowers prices
Are you tempted to follow your competitors pricing?
Dropping prices to match a competitor might seem like the easy solution, but it’s not always the smartest choice. Reacting too quickly can lead to a race to the bottom, cutting into your profit margins without guaranteeing more sales.
Instead, ...
by Marika Päiväniemi —
Feb 23, 2025
brand positioning
competitor analysis
market sensitivity
pricing strategy
profit margins
