The Pricing Insight Weekly
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Tags: price image
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Have you experienced sellers regret?
Do you know the feeling when you hear that you have just won a large deal with the lowest price? You should be celebrating, but instead, you are feeling unsure about your price, and all the negative scenarios fill your mind instead of enjoying the success of a closed deal.Seller's regret is more...
by Marika Päiväniemi —
Dec 15, 2024
b2b
bid
price image
sales
tender
Did Black Friday discounting impact YOUR willingness to pay?
I can't believe it is only 2 weeks until the Christmas holiday starts! If you’re like me, this time of year brings the sudden realization that it’s time to start Christmas gift shopping. As much as I love giving presents, I’ve noticed it feels harder to justify paying full price after all thos...
by Marika Päiväniemi —
Dec 08, 2024
bundling
campign pricing
discounting
price image
sales
Does price perception matter more than the price itself?
Prices are important, but what consumers believe about your pricing, "your price image," has a more significant impact on their purchasing decision. This price perception impacts how customers evaluate your products or services' fairness, value, and affordability over the objective cost. Success...
by Marika Päiväniemi —
Dec 01, 2024
discounting
price image
price perception
transparency