Are you feeling unsure about your pricing strategy and pricing decisions?
This pricing course Set Your Price: A Step-by-Step Pricing Strategy is a basic pricing course to learn how to set your price.
In this Step-by-Step Pricing Strategy course you will learn:
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Fundamentals of pricing
Understanding the fundamentals of pricing is crucial because it directly impacts profitability. Proper pricing ensures you cover costs, generate revenue, and remain competitive in the market. Additionally, it helps establish perceived value, which can influence customer perceptions and purchasing decisions, ultimately contributing to business success.
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Calculating costs
Knowing your costs helps set a pricing strategy that covers expenses while allowing for a profit margin. Failure to accurately calculate costs can lead to underpricing, resulting in losses, or overpricing, potentially driving away customers, making cost calculation an essential component of business viability and growth.
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Analyzing market trends and understanding customer perception
Analyzing market trends and understanding customer perception in pricing is important because it enables competitive and responsive pricing. Market trends provide insights into what customers are willing to pay and how competitors are pricing similar products or services. Understanding customer perception helps align pricing with perceived value, increasing the likelihood of attracting and retaining customers, which is essential for a sustainable growth.
Let's take a look at what's inside
Module 1: Introduction to Pricing
- Understanding the Importance of Pricing
- Key Pricing Concepts and Terminology
- The Role of Pricing in Business Strategy
Module 2: Pricing Strategy Development
- Identifying Your Pricing Objectives
- Defining Your Target Market
- Choosing the Right Pricing Approach
Module 3: Calculating Costs and Profit Margins
- Cost Components and Costing Methods
- Breakeven Analysis and Margin Calculation
- Pricing for Profitability
Module 4: Market Analysis and Competitor Benchmarking
- Conducting Market Research
- Analyzing Market Trends and Dynamics
- Benchmarking Against Competitors
Module 5: Customer Perception and Value Proposition
- Understanding Customer Behavior
- Evaluating Customer Perceptions of Value
- Creating a Value-Based Pricing Strategy
Module 6: Setting the Right Price
- Pricing Models and Strategies
- Price Optimization Techniques
- Balancing Profit and Customer Value
Module 7: Pricing Strategy Implementation
- Communicating Price Changes Effectively
- Handling Pricing Objections
- Managing Pricing Strategy Challenges
Module 8: Framework for Pricing Strategy Transformation
- Evaluating and Adapting Your Pricing Strategy
- Implementing Pricing Strategy Changes
- Measuring and Monitoring Pricing Performance
A note from Marika Päiväniemi,
your Pricing Expert
Struggling to price your products and services? Unsure if you're leaving profits on the table or overpricing customers out the door? Pricing decisions directly impact your profit margins, yet most entrepreneurs do not set prices based on knowledge and data.
Learn practical tools and techniques to set competitive, profit-optimizing prices tailored to your customers’ perceived value. Understand how to confidently pick the best pricing strategy for your business model and industry.
This course helps you to grow sales and profitability through smart pricing decisions. Join us and invest in developing your pricing competence today!
"Marika proved to be an exceptionally competent and engaging partner. Her work is always based on data analysis, and she justifies her views convincingly, taking into account a wide range of factors affecting pricing.
I have received strong support in pricing basics, positioning, different approaches and perspectives, and strategic pricing. Marika's wide-ranging and dynamic approach helped me to see pricing issues more broadly. The instructions have been really high-quality, and now I can better approach things that were previously challenging.
I am particularly pleased with the cooperation and warmly recommend Marika's services to anyone who wants to develop their pricing professionally and strategically."
How do I know if I'm ready?
Perfect for you if:
- You're feeling unsure about your pricing strategy and pricing decisions
- You're a business owner or you're planning to start your own business
- You want to learn the basic pricing concepts
- You want to evaluate if your pricing is optimal
- You lack knowledge in pricing
Not for you if:
- You require advanced pricing strategies and techniques beyond the basics, a more advanced course may be more suitable
- You are not able to dedicate the time required
- You prefer other learning styles than independet studying, such as personal coaching, ask us for other options!
- You aren't ready to take the necessary steps to move your business to the next level
WHAT ARE YOU WAITING FOR
The best pricing course to learn how to set your price
IS THERE A GUARANTEE?
Yes! A 100% Money Back Guarantee
This product has a 30 day money back guarantee. If you work through the first few modules of this course and are not completely satisfied we will refund your money.
